Feb 19, 2008
World never change..
LS.CEO- We breed insect-repellent tobacco seeds,plant them in the North Carolina sunshine, grow it, cut it, cure it, toast it…
Draper- There you go. There you go.
LS.CEO- But everybody else’s tobacco is toasted.
Draper- No. Everybody else’s tobacco is poisonous. Lucky Strike… is toasted.
Advertising is based on one thing: happiness. And you know what happiness is?
Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing… it’s okay… You are okay.
It’s toasted.
LS.CEO- I get it.
You had me worried.
I don’t know if you were drunk or not drunk, but that was inspired.
